When you have a small business having and growing your email list is essential. When I first started my online business journey in 2013 it never even crossed my mind that I should have an email list. Actually, it wasn’t too long ago that I decided to create my email list. I first came across the site Mail Chimp, I signed up but then completely forgot all about. Then I saw blog posts and webinars teaching people how to grow their lists and why it’s so important. So I went back to my Mail Chimp account and got things all set up and created some signup forms. I’m still working on new ways to gain the ideal email subscribers.
Why is building your email list so important?
Growing your list is one of the best ways to stay in touch with your customers, clients, and fans. Keeping in touch helps you grow your community as well as gain trust with the people who are interested in what you have to offer them. Keeping this connection can make your email subscribers feel more like your new besties rather than just another subscriber.
I know you can easily build connections with people on social media platforms like Instagram, Twitter, and Facebook, but you never know when those sites may one day POOF disappear. If any of those platforms vanish and none of those ideal customers joined your email list then that connection you once had is lost. Nobody wants that, but if your focus is more on increasing your email list rather than your social media following then you’ll always have a way to stay in touch. Social media platforms are also jam-packed with other people’s posts that you have to be posting new content constantly just to get seen. With all the new algorithms it’s getting harder and harder to be seen and found on social media. BUT with your email list, you pretty much have total control of when your subscribers see your content because it gets sent straight to their email, no more fighting your hardest just be seen.
You may be struggling to think of things to say/send out to your list subscribers, so here are a few ideas for your to try out.
Giveaways/contests– Give any information on how they can sign up, and what they can win
New Sales– whenever you have a new sale let your email subscribers be the first ones to know. Or even make a sale exclusively just for them.
Product launch– just like with your sales let them be the first to know about a product launch, or let them get first dibs at purchasing.
E-mail list only deals– send out special coupon codes, giveaways,or freebies that only email subscribers will get.
Links to your blog posts– if you have a blog let your list know about new posts that are relevant to them. Having different mailing lists is helpful for this.
Ask them to complete a survey– Maybe you want to know what things your customers are interested in purchasing from you, or maybe your want some general feedback. You can create a simple survey using survey monkey, or google forms.
Don’t forget to be yourself and have fun, let your e-mail besties know how much they mean to you. Don’t always be all salesy, that can get old fast.
How do I get people to sign up ?
The most important thing is getting people to sign up! If you have no way for people to sign up to your list then you’re wasting your time. You need to create sign up forms and let people know about where they can join. You also need to let the people know WHY they need to join your list. Offering some kind of freebie is essential to growing your list.You need to know what your ideal customer is on the look out for. Popular kinds of freebies to offer people in exchange for them to sign up are:
Printables – This could include printed wall art,planner printables
Mini E-books– You could create a small e-book on a topic you know your target market would love/benefit from. You can use the site Canva to do this. If you never heard of Canva you should definitely check it out. Such an awesome resource to use.
Phone/computer wallpapers – create some motivational quotes, or if you’re an artist create something to make as a free wallpaper. You can use Picmonkey or Canva to create your wallpapers.
E-mail course – create a free email course on a topic your target audience will love. Only those who sign up to your list can get access to it.
Webinar – Same as with the e-mail course host a free webinar, or create a video series.
Discounts– Give out a percent off or fixed amount discount to those who join your list.
I hope this encourages those who have been putting creating an email list on the side burner to get their butts in gear. The more we grow our lists the more people we can easily reach, the more people we easily reach, the more people will convert into customers. Which is what every business owner wants, happy and fulfilled customers.
Speaking of email lists feel free to join mine, you’ll get a free email checklist to help you send out your first email. Click here or the image below.